Your brand is your name your name is your brand...

The joy of being an artist is choosing who you want to be around and who you want to become. Take your work in the direction you feel it needs to be. Build your name. Stick by it, regardless of the pithy mindsets of others.

Here is some wonderful advice for those artists who wish to build their brand.

"It is a fallacy to believe that a brand is something that only Coca Cola and Pepsi should worry about. As an artist you are your own brand. Whether or not you know it or acknowledge it, you are already a brand.

How many times have you heard people go on and about Picasso only to learn that they have never heard of Cubism? They are clearly not interested in Picasso for his art but they are interested in the air they exude when they talk about Picasso. To talk about Picasso in some circles may give some people an air of intellect or sophistication.

Every brand has a story and you have a choice – let someone write your story for you (because they will eventually) or write your own story. Be sure to tie the story of your brand to your values and ethics."

Personal Branding for Artists
by CORY HUFF
http://theabundantartist.com/personal-branding-for-artist